Hi. We're Yellow Pencil.

We're a digital agency located in Canada. We're the sole collectors of any data from this website through Google Analytics. We can't identify who you are with any information we collect. All we use that data for is to understand your behaviour on our site. We're not owned by any other company and we never sell or share this information outside our own team.


This policy applies to yellowpencil.com. We do operate other websites, each of which will have their own privacy policy.

Yellow Pencil Inc ("us", "we", or "our") operates yellowpencil.com (the "Service").

We use your data to provide and improve the Service. By using the Service, you've agreed that we may collect data according to this policy.

Other definitions

Personal Data

Personal Data means data about a living individual that allows us to identify who that person is.

Usage Data

Google Analytics collects Usage Data based on how you use this Service.


Cookies are small files stored on your device (computer or mobile device) to track how you use the web.

Data Controller

Data Controller means us, since we're the legal person who determines how to use Personal Data.

Data Processors (or Service Providers)

Data Processor (or Service Provider) means Google Analytics, since they process Usage Data for us. We may choose to use other services in the future and will update this policy if we do.

Data Subject (or User)

Data Subject is any living individual who is using our Service and is the subject of Personal Data.

Information collection and use

We do not intentionally collect Personal Data through this service.

We do not collect cookies through this service.

We do collect Usage Data through this Service, which may include:

  • your computer's Internet Protocol address (IP),
  • your browser and device type and version,
  • the pages you visit,
  • the time and date of your visit,
  • the time you spend on our site,
  • and other diagnostic data.

Use of Data

We use the data we collect to:

  • provide and improve our Service,
  • to provide customer and technical support, and
  • to track usage of our service.

Legal basis for processing personal data under the General Data Protection Regulation (GDPR)

We do not intentionally collect information that would let us identify who you are. We do collect IP addresses through Google Analytics. If you are from the European Economic Area (EEA), our legal basis for collecting data .

Yellow Pencil Inc may process your Personal Data because:

  • We need to perform a contract with you
  • You have given us permission to do so
  • The processing is in our legitimate interests and it is not overridden by your rights
  • To follow the law

Retention of data

We will keep your data only for as long as is necessary for the purposes set out in this Privacy Policy.

Transfer of data

We may store or transfer Usage Data to computers located outside of the jurisdiction where you live. This may include jurisdictions that have different data processing and privacy laws than where you live.

By using this Service you agree to allow us to store and transfer your Usage Data.

We will take all reasonable steps to treat your data securely. We will not transfer your Usage Data to a jurisdiction where there are not adequate controls in place to protect your data.

Disclosure of data

Disclosure for law enforcement

If a public authority (a court or government agency) requires us to disclose your Usage Data, we'll follow the applicable Canadian laws.

Legal requirements

We may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To follow a legal obligation
  • To protect and defend our rights or property
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security of data

The security of your data is important to us. We use commercially available means to protect your data. No method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee the absolute security of your Usage Data.

California Online Protection Act (CalOPPA)

We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Your Data Protection Rights under the General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.

We do not intentionally collect Personal Data, but you may contact us if you want to ask questions about what data we do store.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Google Analytics

We use these third-party Service Providers to analyse the use of our Service.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.

You can opt-out by installing the Google Analytics opt-out browser add-on. The add-on prevents the Service from sharing information with Google Analytics.

For more information, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

Links to other sites

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party's site. You should review the Privacy Policy of every site you visit.

We assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's privacy

Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We recommend that you review this Privacy Policy from time to time for any changes. Changes to this Privacy Policy are effective when we post them on this page.

Contact us

If you have any questions about this Privacy Policy, please contact us by email at: sales@yellowpencil.com.